What is Zaras strategy
The sustainability of zara's marketing strategy is dependent on two factors.The digital presence although zara doesn't give importance to advertising in the aforementioned media , this brand has never stopped making a presence through social media, so.The company is ranked 58 amongst the most valuable brands in the world.Zara's highly responsive, vertically integrated supply chain enables the export of garments 24 hours, 365 days of the year, resulting in the shipping of new products to stores twice a week.We've got the study and writing resources you need for your assignments.Were the three strategies aligned?
Another major reason is the focus of zara's designers on what customers prefer and demand rather that following the regular fashion.Offer all your customers fashion that is attractive, responsible, and in line with trends.Vertical integration is also a notable strategy of zara.The key promotion strategy of zara is based on experience, exclusivity, affordability, and differentiation.For this week's assignment, you will review zara:Zara's grown is also a result of the strategic supply chain management by inditex.